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Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved April 29, 2024, from
Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-marketing-management-of-research-and-development